Andrew founded Woodsure more than a decade ago, establishing a quality standard for the waste wood that came from his construction business and setting up a voluntary quality assurance scheme for firewood producers. Eventually the scheme grew and superseded a similar scheme run by HETAS, with the organisations joining together to drive further adoption.

Today, Andrew remains Chair of Woodsure and also joined HETAS as a Non-Executive Director in 2019. Working alongside our other Board members, Andrew uses his business leadership experience to guide and grow HETAS and Woodsure, aiming to ensure a sustainable future for our staff and stakeholders. He’s passionate about creating a better environment through the adoption of best practice in the industry, helping people to feel confident in using wood and biomass fuel effectively now and in the future.

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Bruce Allen

CEO and Director

Bruce joined HETAS as CEO in 2006 and was appointed as CEO of Woodsure in 2017. Leading our policy, strategy and partnership work across both organisations, Bruce helps inform industry and provides insight to government departments including DEFRA, BEIS and DLUHC.

Serena Sumner

Head of Service Delivery

Serena joined HETAS in 2014 as Business Development Manager having worked in recruitment, sales and business development roles within the media industry, including a decade at the Independent News and Media Group.